Terry Cringle talks Crowe Clark Whitehill’s non boring radio advert!

terry-cringle-manx-radioTerry Cringle from Manx Radio has been talking about one of our adverts, here is what he had to say;

“I think it was John Cleese who declared that Chartered Accountants are boring.

Crowe Clark Whitehill in Douglas don’t sound like that on Manx Radio.

Their commercial shows them to be bright, noisy and bouncy fellows if you care to listen to it.

There was a time when advocates and chartered accountants and other professional people would not advertise their services.

This was all in the cause of dignified professional reticence.  Now it’s completely different.  But this is nothing new.

Thirty years ago a firm of chartered accountants in Athol Street, Douglas, decided to ignore the reticence rule and they persuaded me, for money let me say, to write a script for them, for a commercial on Manx Radio.

The message was”Pannell Kerr Forster, the GOOD accountants’, the inference being that all the others were no good!”

The actual advert :)

Terry Cringle from Manx Radio talking about Crowe Clark Whitehill’s non boring radio advert!

 

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